Cruz studied computer science, acting, filmmaking and communication media, all of which he used to understand the complex process of film making. His computer skills allowed him to work as web designer and his passion for acting always prompted him to audition for movie roles as they came. Cruz stated, “I loved to learn so, I would spend endless hours working on the computer learning editing software, visual FX programs, I felt that I could pretty much make a movie on my own from beginning to end after learning all the different aspects of movie making”. So in 2005, with enough knowledge on technical and theoretical aspects of movie making, Cruz made his first incursion as writer, director and producer, besides his acting role, with Cool Wheels where he co-worked with college friends Robby Storey and Kim Matula. He then went on to produce, write, act and direct Small Timers, his first feature-length film. Small Timers took six years to complete due to severe technical difficulties, and Cruz stated that completing the film was one of the hardest things he's ever had to do.