On March 3, 2008, Scoble launched FastCompany.tv with two shows: FastCompany Live and ScobleizerTV. He characterizes the first as "a show done totally on cell phones." The second is similar to his previous show on PodTech, only with better equipment and a camera operator. The show is recorded with two cameras in 720p HD.
On April 1, 2008, The Register ran an April fool's spoof claiming Robert Scoble was actually an IBM bot.
In September 2008, Follow cost, a website which calculated how annoying it would be to follow anyone on Twitter, invented the milliscoble unit of measurement defined as: "1/1000 of the average daily Twitter status updates by Robert Scoble as of 10:09 CST September 25, 2008." At that time, Scoble was averaging 21.21 tweets per day, so a milliscoble is 0.02121 tweets per day. A person with a milliscoble rating of 1000 will be as annoying to follow as Scoble.